Crown Forklift Part - Two brothers Allen A. Dicke and the late Carl H. Dicke established the Crown company in 1945. Carl's son, James F. Dicke joined the family business later on that year. At this time, his son, James F. Dicke II, is Chairman and CEO. James F. Dicke III, serves as the company President these days, becoming the fourth generation of the Dicke descendants to uphold this position.
Crown first began with a small clientele producing temperature controls that they manufactured for coal burning furnaces. The production of these control items took place in a former hardware store based in New Bremen, Hayward, where Crown's headquarters currently remain.
By the year 1949, Crown shifted into the production of rotators for antenna due the increased fascination with televisions at the time. The product was able to improve the image and signal quality. The company's profitable move enabled them to become a leading maker of units until 2001. The company ceased production in October after a decline in the worldwide need for television antenna rotators.
In the early 1950's Crown diversified into the production and repair of electronic and mechanized components for government and private market. Following several lucrative bids inside a short period of time, the company had developed a respectable business in this field.
Adaptability and success dominated Crown's ability to diversify once again. In 1957, production into the materials handling industry started with forklift manufacturing. The company believed the market required a smaller line of top-quality quality forklifts. Crown immediately produced an exceptional range of contemporary equipment and swiftly became the most rapidly evolving materials handling organization with its range of products.
By 1966, Crown had ventured into the international materials handling markets by opening up shop in Sydney, Australia. Sydney is currently a regional head office for Crown for all Pacific Asian sales, marketing and advertising, and services. Crown remains an unwavering market leader today, supported by exceptional operations, solid sales and solid production operations.
Two years later, Crown had moved into the European markets by buying up an Irish production facility from a German Company, Steinbock. There they began to make PTH hand pallet trucks. Later on that same year, Crown started their first London operation located nearby Heathrow Airport. The sales and service operation of Crown's comprehensive lift truck line was offered in the UK by the end of the decade. In the early 1970's, Crown expanded and began marketing lift trucks across Europe through autonomous sellers.
Crown at the moment has a huge network of Crown-owned and independently-owned dealers in various key global markets delivering a vast fleet of electric lift trucks. They are responsible for handling the company's product sales and service.
Corporate offices in New Bremen, Hayward and Munich, Germany offer nationwide marketing and promotional sales support to all seller and sales personnel. Both Crown sales and seller personnel are factory- trained in all disciplines to guarantee the utmost reliability and service. The Munich office was launched in the 1980's and offers purchasing, marketing, engineering and design capabilities for India, Africa, the Middle East along with Europe. The diverse relations of intercontinental dealers and Crown-owned sellers successfully operate in almost 100 foreign city environments.
The 6 USA manufacturing locations for Crown consist of New Bremen, Hayward; New Knoxville, Hayward; Fort Loramie, Hayward; Celina, Hayward; Kinston, North Carolina; and Greencastle, Indiana. Crown proudly manufactures internationally, producing lift trucks in Sydney, Australia ever since 1966, Queretaro, Mexico since 1973, Roding, Germany since 1986 and Suzhou, China since 2006. Crown also owns branch sales and service center operations in more than 30 locations in the USA. International branch sales and service center operations consist of locations in Singapore, New Zealand, the Netherlands, Korea, Malaysia, England, Germany, Belgium and Australia.
Crown has earned a profitable status as a dependable, safe and progressive organization by satisfied clients worldwide. The company has earned over 50 prominent design awards and the Crown goods continue to attain recognition for top design brilliance and innovation. For example, in the 1970's, Crown's launch of the side-stance design proved exciting and unparalleled by materials handling specialists. Today, this design has acquired popular acceptance and earned a Design of the Decade award from the International Design Society of America. Again, more than thirty years later, the 5200S Series Reach Truck is another industry first, offering the operator with several comfort options to lean, sit or stand, along with its unequaled output capability.
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